It’s the ideas that drove an inexperienced Mark Schwartz and Joyce Nesnadny to form their own business 25 years ago. Having no preconceived notions of real-world limitations, they broke down barriers they didn’t know existed. Few guidelines were followed. No concept seemed too risky.

That irreverent disregard for the status quo helped position Nesnadny + Schwartz as one of the world’s preeminent design consultancies. With offices in Cleveland, New York and Toronto, the venture grew from a two-person partnership into a full-service firm employing 18 creative professionals. With a strong emphasis on new technologies, their collective expertise is rooted in the seamless, cohesive, memorable and cost-effective integration of ideas across all forms of printed and electronic communication.

Innovation does not come without responsibility, however. The firm quickly learned that every risk it took meant giving a rationale in return: creativity grounded in logic, concepts backed by research, experience driven by results. Mark Schwartz has been quoted as saying “I don’t think you can do great work without great clients,” a realization that informs every project the firm accepts. Their work includes a diverse portfolio of national and international clients from both the corporate and institutional sectors.

“We rarely look at design when we brainstorm,” Schwartz states. “We encourage our staff to go to the art museum if they need inspiration.” That artistic cross-pollination has led to numerous collaborations with fine artists, and has paid off creatively. To date, Nesnadny + Schwartz has won over 1,500 international, national and regional awards in marketing, interactive media, recruiting, development, public relations, investor communications, photography, illustration and graphic design. Additionally, the firm’s work has been featured globally in virtually every periodical devoted to visual communications.

It is clear that commitment is at work here. Commitment to the ideas — to the clarity of thinking — to the attention to detail — and ultimately, to exceeding expectations. For Nesnadny + Schwartz, it is through this commitment that the voice of each client and project reveals itself.

email Info@NSideas.com | phone 216.791.7721

Lightbulb Photo: Peter Zeray / Photonica