The first and only museum in the U.S. dedicated to espionage (real espionage — not the James Bond stuff), the International Spy Museum houses the largest collection of professional intelligence artifacts ever placed on public display. Located in Washington, D.C. (just a block away from the FBI), the museum complex includes a museum store, private event facilities, and two restaurants, Spy City Café and Zola.
As the graphic design firm of record for the International Spy Museum, Nesnadny + Schwartz created the visual communications systems for virtually every aspect of the museum’s operation. In developing the identity and brand for the museum, we used a visual vocabulary that suggested the covert world of espionage — historic imagery, stylized graphics, and high-tech cryptography.
N+S designed and produced virtually all print and electronic communications, marketing materials, grand opening and special event promotions, exterior signage, merchandise and memorabilia, and the museum’s websites. In its first year of operation, the museum shattered all attendance and merchandise sales projections, and Zola recently won the Diner’s Choice award from Open Table. Mission accomplished!