Planned Parenthood dates its origins to 1916 when Margaret Sanger opened the first birth control clinic in America and was arrested for disseminating information about reproduction. Today, the Planned Parenthood Federation of America is the umbrella organization for 68 regional affiliates and 700 clinics, providing reproductive health care and sex education to over three million people annually.
In 2003, the Federation launched “Power the Promise,” the first national capital campaign in its distinguished and turbulent 87-year history. Nesnadny + Schwartz was named the lead visual communications firm for this massive, multi-year effort to raise $340 million.
Our task was to build a flexible portfolio of print and electronic tools for the campaign, customizable for the regional affiliates. We used the words “Power” and “Promise” as the driving graphic elements in designing the key components — a graphic identity system and business papers; a case statement cogently presenting the campaign initiatives; and a presentation portfolio with multiple white papers and program-specific brochures. We also designed the user-friendly campaign website with up-to-date news, information on fundraising progress, and on-line donation opportunities.