Have you ever noticed that perception creates reality?
When Shaker Investments approached Nesnadny + Schwartz to develop their marketing communications program, the firm had just launched. They had a viable Warren-Buffett-style idea (“outperformance through research”), but few knew who they were.
As they began to build their client base, they needed first and foremost a brand that communicated strength and stability. They also needed a highly flexible set of communications materials — something a marketing rep could take on the road and assemble in a hotel room for a meeting with a pension fund the next morning.
N+S built Shaker Investments a clean and customizable system of print and web-based tools that helped to propel their business to the next level. The print arsenal included pocket folders, binders, inserts, fact sheets, newsletters, note cards, white papers, etc. — any or all of which could be used to create an “instant” business presentation. The corresponding website featured downloadable updates and investment performance highlights.