With origins in the 19th century, Thompson Hine is an award-winning business law firm with more than 350 lawyers, offices in seven cities, and a reputation for extraordinary customer service. Originally Thompson, Hine & Flory, the firm shortened its name to Thompson Hine in 2001 and engaged Nesnadny + Schwartz to reinvent the brand.
Research drove the development process. N+S conducted dozens of interviews at multiple offices and at all staff levels to identify the needs and expectations for all aspects of the project. The result was a classy, modern logotype — grey flannel, white shirt, red tie — iterated in components ranging from business papers to marketing materials to cocktail napkins. Lawyerly, but hip.