A diversified power management company with annual sales of over $22 billion, Eaton Corporation is a global technology leader producing everything from electrical components and systems for power distribution to cockpit interface controls for commercial and military aircraft. Working in partnership with Eaton’s team for more than 19 years, Nesnadny + Schwartz has produced Eaton’s annual report, managing the project from concept to delivery.
Eaton’s annual report doubles as a public relations tool for communicating with shareholders, employees, investors, analysts, clients, and other audiences worldwide. Given its broad distribution, it’s critically important that the book convey financial and corporate information in an engaging and effective manner.
Over the course of our relationship with Eaton, the annual report has evolved from a product-oriented marketing piece to a message-driven vision statement emphasizing Eaton’s place on the world stage. More recently, we’ve worked with Eaton to develop an online version, with sound, animations, and interactive components.